What happens in each step?
There are five steps, from your request to your report. Each step builds on observable evidence from your public website, rather than on your Google Ads, Merchant Center, Local Services Ads or Meta account. Here is what each step involves and what you can expect from it, from the form you submit to the report link we email.
- Tell us about the website. Submit your name, email, website, website type and platform through the free audit form.
- The site is mapped. Pages, user journeys, technical resources and major site systems are inventoried.
- Evidence is verified. Findings are based on observable website or tool results.
- Signals are cross-checked. Important data points are compared across pages to surface inconsistencies, such as business details, prices or policies that differ.
- You receive the audit. Verified findings are prioritized, with clear remediation actions.
What do I need to provide?
You only need a few details to start: your first and last name, an email address, your website address, the website type and the platform involved. No payment details are needed for the free audit. Please make sure your email address is correct, because that is where the report link goes.
- Website type: Lead generation · E-commerce · Both · Not sure
- Platform involved: Google Ads · Google Merchant Center (GMC) · Google Local Services Ads (LSA) · Meta Ads · Multiple platforms · Preventive audit only
Please do not send passwords, authentication codes, payment card numbers or ID documents. A website audit does not need them.
What does the audit look at?
The audit looks at what your public website tells customers and ad platforms. That includes who you are, what you sell, the terms you offer, the claims you make, how checkout and tracking behave, and how the site is built and secured. The exact scope depends on your site and the type of audit.
- Business identity and contact details: Legal and trading names, addresses, email and phone, and whether they match across pages
- Policy and legal pages: Terms, privacy, and other required pages, and whether links to them work
- Shipping, returns, refunds and billing: Whether terms are clear and say the same thing everywhere they appear
- Claims and reviews: Promotional claims, badges, ratings and review counts, and whether they are supported
- Checkout: How prices, options and add-ons are presented before payment
- Tracking and consent: Which tags load, and how consent and privacy information are handled
- Structured data: Markup such as Organization, Product or Review data, and whether it matches the page
- Trademarks: Use of trademark symbols and third-party marks
- Technical SEO: Redirects, indexing signals, robots directives, sitemaps and broken pages
- Security: SSL, and email authentication such as SPF and DMARC
- Performance: Page speed and loading behaviour
Which rules are used?
E-commerce stores are checked against Google Merchant Center requirements. For every website type in the form (lead generation, e-commerce, or both), findings are assessed against current published Google and Meta advertising policies for the platform you select.
Trademark and consumer-law points are flagged as website observations only. Please confirm them with your own attorney.
How is evidence verified?
A finding is only reported as verified when it rests on something observable: a page, a source-code element, a technical response or a tool result. Important data points are compared across pages to surface inconsistencies.
Some checks may not be possible. Login walls, CAPTCHAs, bot protection, geographic restrictions or blocked pages can all stop a check. An incomplete check is not a statement that no issue exists.
What will I receive, and when?
Free audit reports can take up to 24 hours to prepare and deliver. We email a report link to the address you entered. The free report stays available for 72 hours from delivery, so please download or save it. After that, the link may expire and the hosted report may be removed.
There are two report formats:
- Full report: Every finding, each with a severity, its location, the evidence observed, a highlighted “why it matters” note, and fix steps
- Preview: Finding headlines only
Email is our main point of contact. Questions about your report can go through the Contact page. Choose “My free audit”.
What does the audit not do?
An audit identifies website issues. It does not act on your accounts or speak for you, within the limits set out in section 6 of our Terms. These limits keep you in control and keep our findings independent. They also reflect a simple fact: only platform operators decide what happens to an account, ad or listing.
- No account access. Unless a separate written agreement says otherwise, we do not access your ad or merchant accounts.
- No platform contact. As part of the free audit, we do not contact Google, Meta or any platform on your behalf.
- No appeals. Unless a separate written agreement says otherwise, we do not file appeals, send verification documents or request reviews.
- No forwarding. We do not forward your submission or report to any platform.
- No guarantees. An audit cannot guarantee approval, reinstatement, unsuspension or protection from future enforcement. Platforms may act for reasons that are not visible on your website.
- Not every page. Audits review a sample of your pages. Automated and AI-assisted analysis can make mistakes, so no audit can promise to catch every issue.
- Not legal advice. Reports are informational. For trademark, consumer-law or privacy questions, consult your attorney.
- A point in time. Platform policies change, so findings reflect the date of the audit.
When is a good time to request an audit?
Three moments are especially useful: after a suspension or warning, before a launch, and before a major change. In each case the aim is the same. You find avoidable, observable website issues before a platform review does, then decide for yourself what to fix and when.
- Already suspended: Identify issues that may still be visible before another review or verification request
- Preparing to launch: Audit before activating campaigns, merchant feeds, a new domain or a new e-commerce experience
- Scaling or migrating: Check for avoidable inconsistencies before major business, domain, platform or website changes
What should I do after I receive the report?
Start with the highest-severity findings. Fix them on the live website, and keep a simple record of what changed and when. Then re-check the affected pages as a normal visitor would see them. If you plan to request a platform review, you make that request yourself, through the platform’s own process.
Related reading: FAQ · About WebsiteComplianceAI